The greatest commercial success via the principle

Portfolio management: the company identified the future “Golden Egg” amongst a plethora of development tasks

The R&D department of an international organisation had far too many projects in the pipeline.

A group session assessed the economic potential of the individual projects given the probable R&D resources which were likely to be required. The Successive Principle means that competent assessments can be made even in respect of such highly uncertain outcomes.

A project which was way down on the list of priorities emerged as a potential winner. It was therefore given high priority and later became the company’s greatest commercial success so far.

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