Used the winning company dumping? No!

No, it just applied the principle to optimise efficiency

International tenders were invited some years ago to build a large American cruise ship. A Scandinavian shipyard specialised in ships of this class naturally tendered for this contract. A second Scandinavian shipyard, which had never built a ship of this type before, also wished to bid for the same order.

The latter shipyard used the Successive Principle to reduce the risk factors and to identify and use the optimisation potential creatively; so effectively, in fact, that it won the contest convincingly. There were even accusations of dumping. But the shipyard was awarded the contract and completed it with the anticipated profit.

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